Forged in the Royal Marines
Our foundation is rooted in the world of elite performance.
Loopin was co-founded by Ben Williams and Antony Thompson, bringing together elite performance coaching and modern leadership development. As former Royal Marines Commandos, both learned firsthand the principles of resilience, leadership, and determination. These lessons now shape Loopin's mission: to unlock the full potential of every manager and employee, in every company, worldwide.
Ben has experience in international performance coaching, working with organisations across business and professional sport, including VW, Meta, HSBC and football clubs in the UK. He is a published author with Penguin Random House.
Following his transition from the Marines, Antony focused on what he understood best: how people perform when the stakes are high. Since then, he has worked at the intersection of culture, leadership and commercial reality, helping globally recognised organisations build people-first teams that remain effective through change.
Together, they created Loopin: a platform that combines the rigour of military precision, the adaptability of sports coaching, and the transformative potential of technology.
Leadership
Rebecca Saunders Jones, Managing Director
Rebecca Saunders Jones, Managing Director of Loopin, built her career in the UK Civil Service before moving into high-growth technology businesses. She brings a strong track record of leading complex organisations through growth and change, improving operational efficiency, and delivering high-impact transformation programmes.
Rebecca has worked across defence and security, health and social care, human sciences, education and gaming, spanning both public and private sectors. She is passionate about building mission-driven businesses, fostering inclusive, people-first cultures, and enabling teams and leaders to perform at their best, values that sit at the heart of Loopin’s vision.
About Loopin
Learn more about our story, vision, and the team behind it.
Founding story+
Loopin was founded by Ben Williams and Antony Thompson to merge elite performance coaching with modern leadership development. Their combined experience shaped a platform focused on resilience, clarity, and measurable impact for managers and teams.
From military precision to scalable, people-first growth, Loopin brings practical coaching and real-time insight together so organisations can help leaders thrive.
Vision+
To unlock the full potential of every manager and team in every company we work with.
Our mission is to build intelligent tools that provide real-time team insights, personalised digital coaching, and clear actions to help teams thrive.
Values+
- Lead with empathy and accountability.
- Turn insight into action quickly.
- Build tools that help people grow.
Careers+
We are always looking for people who care about leadership, learning, and building better workplaces. If that sounds like you, get in touch and tell us how you would like to contribute.
Featured in
Recognised by leading publications and platforms.
Loopin has been featured across podcasts, publications, and technology platforms helping push the conversation forward on performance, leadership, and modern organisational support.
A vision for the future
It’s time to give managers superpowers.
Managers hold the keys to engagement, yet most are left guessing. In a world of hybrid chaos and quiet quitting, it’s time to equip leaders with real-time insight, personalised coaching, and the confidence to lead well.
Loopin also offers blended coaching services in partnership with incredible teams because we know in-person learning and development still matters. We’re not just creating a product we’re redefining how organisations develop leaders for the future.
Get started
Want to build high performance in your organisation?
Book a call and we’ll walk through how Loopin supports managers, teams, and leaders with real-time insight, digital coaching, and structured development.